The Group
Vision, Mission & Value
Vision

Continental has successfully preserved a family spirit that places priority on a long-term vision:

to be the leader and an ultimate choice in the industry.

 

Continental’s vocation is to ensure the development of each of its businesses while remaining committed to the strong heritage of quality, craftsmanship and innovation.

Mission

The pursuit of excellence has been the mission for over four decades. The Group pays meticulous attention to detail and to perfection. From products to service, Continental cultivates difference through this constant quest for excellence.

Core Values

The Group has deployed a business model marked by Continental’s 4C which constitute the pillars of the Group’s performance and long term success.

4C
Creativity

Over the years, the combination of creativity and innovation has been the foundation of the business. Continental strives to find the perfect balance between tradition and innovation, highlighting exuberant creativity.

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Craftsmanship

At Continental, we never compromise on quality. Unparalleled heritage of time-honored craftsmanship plays an integral role in every section. Built to the best and most enduring standards, production is executed with acute precision and attention to details at each stage.

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Commitment

Continental is committed to a high standard of integrity which is expected of every employee and in every country where we do business with. By doing so, Continental builds trusting relationships with the employees and with the customers.

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Culture

Keenly aware that people are the greatest asset, Continental commits to build a professional team and develop a happy and healthy working environment for employees. The Group captures the full value of human resource and gives employees a sense of belonging, trust, and relationship.

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